Press - Sports Connection

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Sponsorships

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VISUAL REPRESENTATION

Videos about us

A strong collaboration

GLS delivers, when the world’s 3rd largest footwear brand grows

12.06.2023

The partnership between Sports Connection | Skechers and GLS started more than 20 years ago, and GLS has been with us on our fantastic growth journey ever since. GLS has made this video about our strong collaboration.

A big day for us at Sports Connection

Presentation of the Business Award

01.03.2023

The 19th January 2023 was a big day for us at Sports Connection, as our owners Marianne & Peter Jørgensen were awarded the Annual Business Award (Erhvervsprisen) 2022 at Business Esbjerg’s New Year’s event. We have made a small video with impressions and reactions from the awards ceremony.

A team that works together

Winner of Business Esbjerg's Business Award 2022

05.01.2023

In 2022, Sports Connection was awarded Business Esbjerg’s major Business Award (Erhvervsprisen 2022), and a video was made to be presented at the awards ceremony. Watch the video here.

ANCHORED LOCALLY - WITH AN INTERNATIONAL PERSPECTIVE

Sydbank campaign

20.10.2021

In relation to Sydbank’s marketing campaign to mark itself as “Danmarks Erhvervsbank”, Sports Connection participated. This beautiful video came out of it.

WHAT IS WRITTEN ABOUT US?

Stories about us

DETAILWATCH

Danish Skechers CEO Aims for Billion-Kroner Sales and More Stores in 2025

26.06.2025

The Skechers CEO has “noted” the controversy surrounding Danish consumer boycotts of American products. But it hasn’t impacted sales, and the goal remains double-digit growth in 2025.

DETAILWATCH

Skechers wins counterfeit case against Danish shoe company

24.06.2025

Danish company CV Padel & Sport must now destroy all copies of the so-called “Quick Shoes” and pay over half a million in legal costs and damages.

SKECHERS

Press release: Skechers Agrees to Be Acquired by 3G Capital

05.05.2025

Skechers today announced that it has agreed to be acquired by 3G Capital, a global investment firm built on an owner-operator approach to long-term investing.

SPORTS CONNECTION | SKECHERS

Press release: Skechers Football Releases First Harry Kane Player Edition Boot

08.04.2025

The Exclusive Skechers SKX_1.5 Design and Coordinated Apparel Celebrates Kane’s Career and Golden Boot-Winning Mentality.

SKECHERS

Press release: Skechers Announces Record Annual Sales of $8.97 Billion for 2024

06.02.2025

Skechers today announced financial results for the fourth quarter and full year ended December 31, 2024.

SPORTS CONNECTION | SKECHERS

Press release: Skechers Launches Footwear Collection with John Deere

12.12.2024

Fans of the iconic John Deere brand and Skechers comfort technologies now have the best of both worlds with the new Skechers x John Deere collection.

Branchebladet Tøj

Footwear Company Achieves 16 Gazelle Awards with 3 New Wins in 2024

13.11.2024

The footwear company has received 3 Gazelle Awards this year. “We continue our exciting growth journey and believe 100 percent in physical retail,” says Nordic Country Manager Peter Jørgensen.

SKECHERS

Press release: Skechers Announces Third Quarter 2024 Financial Results

24.10.2024

Skechers announces third quarter 2024 financial results with record sales of $2.35 billion

DETAILWATCH

Danish Skechers Executive Aims to Accelerate Store Openings in the Nordics

08.08.2024

"We have strong confidence in the future of retail in general," says Nordic head Peter Jørgensen, who recently opened a new store in Frederiksberg Centre.

SKECHERS

Press release: Skechers Announces Second Quarter 2024 Financial Results

25.07.2024

Skechers U.S.A., Inc., The Comfort Technology Company™ and a global footwear leader, today announced financial results for the second quarter ended June 30, 2024.

SKECHERS

Press release: Skechers Announces First Quarter 2024 Financial Results

25.04.2024

Skechers U.S.A., Inc., The Comfort Technology Company™ and a global footwear leader, today announced financial results for the first quarter ended March 31, 2024.

SKECHERS

Press release: Skechers Announces Record Annual Sales of $8.00 Billion for 2023

01.02.2024

Skechers today announced financial results for the fourth quarter and full year ended December 31, 2023.

SPORTS CONNECTION | SKECHERS

Press release: Skechers Announces Quarterly Financial Results with Record Sales of more than $2 Billion

02.11.2023

Skechers USA Inc., The Comfort Technology Company, has just announced their third quarter 2023 financial results – including a new quarterly sales record.

ERHVERVPLUS.DK

From Company of the Year in Esbjerg to Entrepreneur Of The Year in South- & Southern Jutland: - They created a success in a tough industry

02.11.2023

Sports Connection is South and Southern Jutland's EY Entrepreneur Of The Year 2023. It is the 'icing on the cake' of a particularly profitable year for the couple behind the sports footwear success, Marianne and Peter Jørgensen.

SPORTS CONNECTION | SKECHERS

Press release: Skechers Obtains European Union-Wide Preliminary Injunction Against Dockers by Gerli for Infringing on Skechers Hands Free Slip-Ins® Design Patents

11.10.2023

Lawsuit Represents One of Many Enforcement Measures That Skechers Is Taking Worldwide to Protect the Brand’s Skechers Hands Free Slip-Ins® Intellectual Property Rights.

DETAILWATCH

Skechers will add billions to sales with new European venture

21.08.2023

Article in Danish: The American footwear company will challenge the major players in the market for football boots. As part of that strategy, Skechers has signed England captain Harry Kane to a lifetime contract.

SPORTS CONNECTION

Press release: Harry Kane in Skechers football boots

18.08.2023

We are immensely excited and proud to announce the launch of Skechers football boots - and at the same time revealing our long-term partnership with global superstar striker, England National Team Captain, Bayern Munich footballer and legendary sports icon, Harry Kane.

WEAR & DANSK DETAIL

Podcast: SKECHERS has taken Denmark by storm. Guest - Peter Jørgensen, SKECHERS Nordic.

14.08.2023

Podcast in Danish: What just happened? In just a few years, SKECHERS Nordic has succeeded in conquering Denmark and taking Danish consumers by storm. The past 3 years in particular have been absolutely incredible and in 2022 a turnover of DKK 632 million was reached.

SPORTS CONNECTION

Press release: Skechers Announces Second Quarter 2023 Financial Results and Record Quarterly Sales of $2.01 Billion

01.08.2023

Skechers U.S.A., Inc. just released their financial results for the second quarter ended 30th June 2023, once again achieving a quarterly sales record.

ERHVERVSLIV ESBJERG

That's why Peter and Marianne have sold Sports Connection: - It was with a lump in my throat when we signed

24.05.2023

Article in Danish: Where is Sports Connection heading? And what is it like to give up the business you have built up over 28 years? This is the reply of married couple Marianne and Peter Jørgensen, after Sports Connection now becomes a 100% Skechers-owned subsidiary.

SPORTS CONNECTION

Press release: Skechers to acquire Scandinavia Distributor

27.04.2023

The Footwear and Apparel Brand Signs Agreement with Sports Connection to Establish Wholly-Owned Subsidiary

SPORTS CONNECTION

Press release: Skechers takes a big bite out of a stagnant Nordic footwear market

03.04.2023

The distributor of the footwear brand Skechers in the Nordic region delivers record growth on both the top and bottom line. The combination of physical and digital universes has once again shown its strength. Billion turnover is approaching.

EKSTRA POSTEN

Skechers returns to Silkeborg

08.03.2023

Article in Danish: Sports Connection, the exclusive distributor of the footwear brand Skechers in the Nordics, opens store in Søndergade

SKO

Collabs reach completely new target groups

10.02.2023

Article in Danish: Skechers focus on establishing collabs with artists, fashion icons and musicians. Most recently, Snoop Dogg has joined the list, and there is no doubt that with the exciting collaborations, the footwear brand reaches new and different target groups than those that Skechers traditionally appeals to.

SPORTS CONNECTION

Press release: Skechers publishes new record financial results for 2022

09.02.2023

The fourth quarter financial highlights were once again a quarterly record, with sales of $1.88 billion, an increase of 13.5% over the same quarter last year. Net earnings for the year were $373 million.

HORSENS FOLKEBLAD

Finally, life is coming to the former Marcus store: A new - but well-known footwear store opens on Søndergade

03.02.2023

Article in Danish: The shop in Søndergade 23 has been vacant for several years, but now it is getting new life. Here, Skechers opens with an even larger selection than before.

ERHVERVSLIV ESBJERG

Here, all employees are equally important for success: The Americans have taught us to think bigger - we can always do better tomorrow

02.02.2023

Article in Danish: It came as a surprise to Peter and Marianne Jørgensen that they were awarded Business Esbjerg's Business Award with their company, Sports Connection in January.

BØRSEN

Shoe merchant from Jutland, Denmark captures shares in a stagnant market

02.02.2023

Article in Danish: Last year, skechers distributor Peter Jørgensen increased his turnover by 38% to DKK 630 million.

JYDSKE VESTKYSTEN

Mega-succes får eftertragtet erhvervspris: - En kæmpe anerkendelse for os

19.01.2023

Article in Danish: Omkring 1000 deltagere var med, da Business Esbjerg ved årets nytårskur i Musikhuset Esbjerg afslørede årets vinder af erhvervsprisen.

SPORTS CONNECTION

Peter & Marianne Jørgensen awarded Business Esbjergs Erhvervspris (Business Award) 2022

19.01.2023

The Business Award is given to honour a person, a group of persons, a company or institution, who through their work has made a special effort to promote growth and development in Esbjerg and Fanø municipalities. For 2022 the award went to Peter & Marianne Jørgensen. Watch the video here:

FYENS STIFTSTIDENDE

Two stores move to new and larger premises: - We believe that we can reach even more in Odense

17.01.2023

Article in Danish: Skechers is moving both their stores in Odense to new premises - from Kongensgade to Vestergade and in Rosengårdcenter from Torvet to Gul gade. The hope is that the footwearbrand can become even more visible in Odense.

HERNING FOLKEBLAD

New shoe store in Herningcentret: Skechers opens concept store in May

13.01.2023

Article in Danish: The footwear chain will have over 200 square meters of store in the eastern part of the center, where there used to be a clothing store

JYDSKE VESTKYSTEN

After closure of German clothing store in Kolding Storcenter: Shoe store will move to double-sized unit and open store with new concept and outlet

12.01.2023

Article in Danish: Following the closure of New Yorker in Kolding Storcenter a new tenant is already in place in the centrally located unit. It is the shoe store Skechers who moves and expands to a so called Superstore.

RETAILNEWS

This is where Skechers stores will change ownership during 2023

12.12.2022

Article in Danish: A cooperation agreement between Sports Connection ApS and JJ-Store ApS on the operation of nine franchise-owned Skechers stores will end no later than 28 February 2023.

SPORTS CONNECTION

Press release: SKECHERS concept stores in Jutland and Funen under "own wings"

09.12.2022

Article in Danish: Sports Connection ApS announces a cease of collaboration agreement with franchise partner JJ-Store ApS (previously: Skechers-Store ApS) regarding the operation of 9 franchise owned SKECHERS concept stores in Jutland and Funen, Denmark as of 28th February 2023.

SKO

Vi satser stærkt på den fysiske detailhandel

08.11.2022

Article in Danish: Detailhandlen er kommet stærkt tilbage efter corona. Derfor satser vi kraftigt på at udbygge vores eget netværk af Skechers koncept butikker over hele Norden, samtidig med at vi satser på at støtte op om vores wholesale kunder, der også fremadrettet tegner sig for den største del af vores omsætning.

BUSINESS ESBJERG

Business Esbjerg promotion with Skechers & Malene Skogemann

07.11.2022

Video in Danish: Business Esbjerg made this campaign video to promote Esbjerg as a unique city to live and work in. The video was recorded in our HQ, and Malene Skogemann from HR/Payroll was chosen to tell this story, living and working in Esbjerg and being very active as a volunteer in local sports clubs and cultural events.

DETAILWATCH

Skechers fastholder skandinavisk offensiv i usikkert økonomisk klima

30.09.2022

Article in Danish: Sports Connection, der forhandler Skechers-sko i Skandinavien, Finland og Tyskland, fortsætter med at øge antallet af fysiske butikker trods inflation og lav forbrugertillid. "Fysisk butikshandel er en strategi, vi tror på", siger direktør.

JYDSKE VESTKYSTEN

Tidligere EfB-direktør og højtstående bankmand forfremmet til direktionen i succes-virksomhed

26.07.2022

Article in Danish: Sidste år skiftede den erfarne bankdirektør jobbet som direktør i EfB ud med en stilling hos den succesfulde lokale virksomhed, som distribuerer verdenskendt skomærke i hele Norden. Nu er han blevet forfremmet til en plads i selskabets direktion.

FINANS

Sports Connection har fat i salget af amerikanske sko og ruller flere butikker ud

26.07.2022

Article in Danish: Chefen for Sports Connection, som sælger Skechers-sko i Danmark og fire andre lande, ser ændringer i detailhandlen trods inflation og krisefrygt.

SPORTS CONNECTION

Press release: Sports Connection | Skechers expands the management

05.07.2022

The sales of Skechers in all our markets is steadily increasing, and therefore we have decided to expand our senior management

Håndballavisa 2022

Håndballfrelst danske: Derfor sponser skomerket Skechers Storhamar

11.06.2022

Article in Norwegian: Storhamar er den eneste norske klubben som er sponset av amerikanske varemerket Skechers. Mannen bak avtalen er dansk og heter Peter Jørgensen. Han sitter også i styret til det danske topplaget Team Esbjerg.

SportLink

Skechers sætter nye imponerende rekorder

10.05.2022

Article in Danish: Selskabet bag salget af Skechers-sko i Norden, Sports Connection, sætter nye rekorder for omsætning og indtjening. Det tyske marked er den store ubekendte i ambitiøs fremtidig vækststrategi.

SPORTS CONNECTION

Press release: Skechers sets new records in their first quarter financial results

03.05.2022

In the footsteps of the exceptional 2022 annual accounts for American Skechers, the company has just published their financial results for the first quarter 2022.

SPORTS CONNECTION

Press release: Skechers continues its sprint in the Nordic countries

11.04.2022

The company behind the sale of Skechers shoes in the Nordic countries, Sports Connection, sets new records for revenue and earnings. The German markets is the big unknown in their ambitious future growth strategy.

SPORTS CONNECTION

Press release: Skechers announces the best annual result ever

04.02.2022

American Skechers, one of the World’s largest footwear brands, has once again set a record. The company has just announced their financial results for the fourth quarter and all year 2021, and delivers the best result ever in the company history.

SPORTS CONNECTION

Press release: Skechers in global partnership with The Nature Concervancy

23.12.2021

Skechers announces global partnership with The Nature Concervancy and launches new collection made from recycled materials - a collaboration fully in line with Skechers' commitment to reduce the environmental footprint.

SPORTS CONNECTION

Press release: Skechers announces new record sales for third quarter 2021

11.11.2021

One of the world’s largest footwear brand, Skechers USA Inc. just published the third quarter 2021 financial results, achieving a new record and surpassing USD 1.5 billion for the period.

SPORTS CONNECTION

Press release: Skechers launches sustainable shoes

11.10.2021

Skechers has just launched the ”BOBS Earth – Our Planet Matters” collection, which is a sustainable collection made from recycled materials.

SPORTS CONNECTION

Pressemeddelelse: Skechers i overhalingsbanen

04.10.2021

Article in Danish: Med trendsættende produkter og markeder i eksplosiv vækst er Skechers vant til fokus og rampelys, men for nylig var projektørlyset sat på en anden måde.

SPORTS CONNECTION

Skechers announces record second quarter sales

16.08.2021

The world’s 3rd largest footwear brand, Skechers USA Inc. has just published their financial results for the second quarter of 2021, a result with an overall triple-digit improvement in both international and domestic sales, which in every way has exceeded even the most optimistic expectations.

FINANS

Skokøbmand tjener rekordmange millioner på populært skomærke

17.04.2021

Article in Danish: Esbjerg-virksomheden Sports Connection, der er den eneste nordiske distributør af det fremadstormende skomærke Skechers, kom i mål med et rekordstort overskud i 2020.

SPORTS CONNECTION

Press release: Skechers maintained its foothold and growth in a year of crisis

16.04.2021

The retail trade was severely affected by the corona pandemic, but with efficient crisis management Sports Connection has managed to avert the worst consequences and sell more Skechers shoes in the Nordic countries in 2020.

JydskeVestkysten

Europæisk verdensnyhed åbnede i Esbjerg

20.05.2020

Article in Danish: Europas største Skechers skobutik åbnede onsdag i Esbjergs City Nord.

JydskeVestkysten

Kometfirma i Esbjerg fik rekordoverskud: Nu er virkeligheden en helt anden

03.05.2020

Article in Danish: I årets første to måneder bragede Sports Connection og Peter Jørgensen derudaf med salget af skomærket Skechers i Norden, men så kom coronakrisen. Den kan dog ikke ændre ved, at selskabet i 2019 med et overskud efter skat på næsten 50 millioner kroner landede sit bedste resultat nogensinde.

JydskeVestkysten

Amerikansk skogigant åbner første europæiske flagskibsbutik i City Nord

19.03.2020

Article in Danish: Den amerikanske gigant Skechers åbner en helt særlig butik i Esbjerg, som også vil indeholde blandt andet outletvarer og sports- og profiltøj. Butikken, en såkaldt Skechers Superstore, bliver den første i Europa.

JydskeVestkysten

Skechers-skoene har stadig fart på

16.11.2019

Article in Danish: 25 års jubilæum fredag, hvor alle butikschefer sætter kursen mod hovedkvarteret for at fejre dagen, og ugen efter går Sports Connection over grænsen mod syd til Hamborg. Alle butikschefer fra hele Skandinavien sætter kursen mod hovedkvarteret.

JydskeVestkysten

Vækster vildt: Esbjerg-firma er "Gazellevirksomhed" for fjerde år i træk

16.10.2019

Article in Danish: For nylig fik de tre antiloper på Sports Connections trofæhylde selskab af en ny artsfælle.

JydskeVestkysten

Team Esbjerg kridter skoene sammen med ny medejer

14.10.2019

Article in Danish: Peter Jørgensen, der står bag skomærket Sketchers på det nordiske marked, er indtrådt som ny medarbejder af Team Esbjerg Elitehåndbold A/S.

Sportsbranchen.dk

Super flot, nyt, nordisk domicil til kometfirmaet Sports Connection

02.05.2019

Article in Danish: SportLink har været forbi kometfirmaet Sports Connection, som har temmelig meget vokseværk. Firmaet er blevet i kommunen til stor glade for ca. halvdelen af de ansatte som er bosiddende i Bramming. Firmaet er rykket til super flotte 3.600 kvadratmeter, der opfylder behovet grundet den store vækst.

JydskeVestkysten

Skechers ny hovedsponsor for Vestkystløbet

30.03.2019

Article in Danish: Der er indgået en ét-årig aftale med Sports Connection, som er den officielle distributør for det amerikanske skomærke Skechers i Danmark, Norge, Sverige og Finland.

UGEAVISEN BRAMMING

Skechers udvider og flytter til Esbjerg

25.05.2018

Article in Danish: I november udnævnes Sports Connection ApS for tredje gang i træk som Gazelle-virksomhed. Rykker ind i Esbjerg 15. oktober.

FINANS

Skechers buldrer frem i Danmark: »Det er gået pænt stærkt«

30.05.2017

Article in Danish: Sports Connection distribuerer Skechers-sko i Norden og er vokset voldsomt de seneste år.

WE SUPPORT SPORTS AND COMMUNITY

Sponsorships

Sports Connection is a proud sponsor of a series of elite sports clubs and athletes. In addition, we are committed to supporting local sports events and several charities.

Below is a selection of the collaborations we have in the world.