SPORTS CONNECTION

Who are we?

Sports Connection is a subsidiary of the American footwear brand Skechers, and we manage all sales and distribution of Skechers in the Nordic countries. 

We operate Skechers concept stores in the Nordics and in Northern Germany, and Skechers online stores in Denmark, Sweden, Norway, and Finland. 

Our products are also distributed through a strong wholesale footprint, of more than 1,600 dealers within the shoe business, sports business and in selected online stores.

We are more than 400 dedicated and shoe-loving employees. Our headoffice is in Esbjerg, Denmark and we have subsidiaries in Denmark, Norway, Sweden, Finland, and Germany.

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MISSION & VALUES

What is our goal?

Sports Connection | Skechers is family-owned and built on the philosophy of putting people first, and spiced with strong business acumen and a huge passion for shoes. 

Our priority is to provide a great place to work, a workplace where everyone is treated with respect and trust, and with opportunity development – both personally and professionally. 

Our mission is to be “the consumers’ first choice for lifestyle-, fashion- and training shoes, ensuring a unique and exciting customer experience for the whole family”

We offer the customer a strong selection of comfortable, fashionable, and innovative quality shoes for every occasion, and we want to provide men, women and kids throughout the Nordics with comfort and well-being in a pair of stylish Skechers shoes!

In short: Comfort and well-being. For our employees and for our customers.

VISUAL REPRESENTATION

Videos about us

A strong collaboration

GLS delivers, when the world’s 3rd largest footwear brand grows

12.06.2023
The partnership between Sports Connection | Skechers and GLS started more than 20 years ago, and GLS has been with us on our fantastic growth journey ever since. GLS has made this video about our strong collaboration.

A big day for us at Sports Connection

Presentation of the Business Award

01.03.2023
The 19th January 2023 was a big day for us at Sports Connection, as our owners Marianne & Peter Jørgensen were awarded the Annual Business Award (Erhvervsprisen) 2022 at Business Esbjerg’s New Year’s event. We have made a small video with impressions and reactions from the awards ceremony.

A team that works together

Winner of Business Esbjerg's Business Award 2022

05.01.2023
In 2022, Sports Connection was awarded Business Esbjerg’s major Business Award (Erhvervsprisen 2022), and a video was made to be presented at the awards ceremony. Watch the video here.

ANCHORED LOCALLY - WITH AN INTERNATIONAL PERSPECTIVE

Sydbank campaign

20.10.2021
In relation to Sydbank’s marketing campaign to mark itself as “Danmarks Erhvervsbank”, Sports Connection participated. This beautiful video came out of it.

OUR HISTORY IN PICTURES

Timeline

Click on one of the timeline images to take a closer look.

Founded in Bramming by Peter and Marianne Jørgensen. Focus on sales in Denmark.

1994

Collaboration entered with Japanese Mizuno, regarding sales of running shoes and football boots.

1995

Takeover of Gørding Skofabrik (shoe factory) and the shoe brand Flexi. Focus on all of Scandinavia.

2003

Exclusive agreement signed with Skechers, for sales in all Nordic countries.

2005

Opening of the first Skechers concept store in Odense, Denmark.

2013

Full focus on one brand: Conversion to selling 100% Skechers.

2014

Opening of own online stores: www.skechers.dk and www.skechers.se.

2014

We are awarded our first Gazelle in Denmark and Norway.

2016

The number of employees increase by 118% in just one year, when 42 colleagues increase to 118.

2018

We grow out of our buildings in Bramming and relocate our headquarter to Esbjerg.

2018

Skechers USA acknowledges us with the “Distributor of the Year” award.

2019

Agreement signed with Shoe-d-Vision to open 150 shop-in-shops in Denmark and Norway.

2019

Sports Connection celebrates its 25th Anniversary.

2019

Expansion to Germany, with the opening of Skechers Europa Passage in Hamburg.

2019

We reach 1 million pairs sold in one year! (actually 1,250,000 pairs).

2019

We open Europe’s largest Skechers store of 850 m² in our hometown Esbjerg, Denmark.

2020

Opening of Skechers concept store no. 50 in Jumbo Shopping Centre in Helsinki, Finland.

2021

We expand the management which thus consists of owner/CEO Peter Jørgensen, Rikke Knudsen, CFO and Brian Knudsen, COO.

2022

Sports Connections owners, Marianne & Peter Jørgensen is awarded the Business Award 2022 at Business Esbjergs New Year’s event.

2023

Skechers acquires Sports Connection, and we are now a wholly-owned subsidiary of Skechers.

2023