SPORTS CONNECTION
Who are we?
Sports Connection is a subsidiary of the American footwear brand Skechers, and we manage all sales and distribution of Skechers in the Nordic countries.
We operate Skechers concept stores and Skechers online stores in Denmark, Sweden, Norway, and Finland.
Our products are also distributed through a strong wholesale footprint, of more than 1,800 dealers within the shoe business, sports business, and in selected online stores.
We are more than 420 dedicated and shoe-loving employees. Our headoffice is in Esbjerg, Denmark and we have subsidiaries in Denmark, Norway, Sweden, and Finland.
MISSION & VALUES
What is our goal?
Sports Connection | Skechers is family-owned and built on the philosophy of putting people first, and spiced with strong business acumen and a huge passion for shoes.
Our priority is to provide a great place to work, a workplace where everyone is treated with respect and trust, and with opportunity development – both personally and professionally.
Our mission is to be “the consumers’ first choice for lifestyle-, fashion- and training shoes, ensuring a unique and exciting customer experience for the whole family”.
We offer the customer a strong selection of comfortable, fashionable, and innovative quality shoes for every occasion, and we want to provide men, women and kids throughout the Nordics with comfort and well-being in a pair of stylish Skechers shoes!
In short: Comfort and well-being. For our employees and for our customers.
VISUAL REPRESENTATION
Videos about us
A strong collaboration
GLS delivers, when the world’s 3rd largest footwear brand grows
A big day for us at Sports Connection
Presentation of the Business Award
A team that works together
Winner of Business Esbjerg's Business Award 2022
ANCHORED LOCALLY - WITH AN INTERNATIONAL PERSPECTIVE
Sydbank campaign
OUR HISTORY IN PICTURES
Timeline
Click on one of the timeline images to take a closer look.
Founded in Bramming by Peter and Marianne Jørgensen. Focus on sales in Denmark.
Collaboration entered with Japanese Mizuno, regarding sales of running shoes and football boots.
Takeover of Gørding Skofabrik (shoe factory) and the shoe brand Flexi. Focus on all of Scandinavia.
Exclusive agreement signed with Skechers, for sales in all Nordic countries.
Opening of the first Skechers concept store in Odense, Denmark.
Full focus on one brand: Conversion to selling 100% Skechers.
Opening of own online stores: www.skechers.dk and www.skechers.se.
We are awarded our first Gazelle in Denmark and Norway.
The number of employees increase by 118% in just one year, when 42 colleagues increase to 118.
We grow out of our buildings in Bramming and relocate our headquarter to Esbjerg.
Skechers USA acknowledges us with the “Distributor of the Year” award.
We reach 1 million pairs sold in one year! (actually 1,250,000 pairs).
Expansion to Germany, with the opening of Skechers Europa Passage in Hamburg.
Sports Connection celebrates its 25th Anniversary.
Agreement signed with Shoe-d-Vision to open 150 shop-in-shops in Denmark and Norway.
We open Europe’s largest Skechers store of 850 m² in our hometown Esbjerg, Denmark.
Opening of Skechers concept store no. 50 in Jumbo Shopping Centre in Helsinki, Finland.
We expand the management which thus consists of owner/CEO Peter Jørgensen, Rikke Knudsen, CFO and Brian Knudsen, COO.
Sports Connections owners, Marianne & Peter Jørgensen is awarded the Business Award 2022 at Business Esbjergs New Year’s event.
