SPORTS CONNECTION

Who are we?

Sports Connection is exclusive distributor of the American footwear brand Skechers, in the Nordic countries. 

We operate Skechers concept stores in the Nordics and in Northern Germany, and Skechers online stores in Denmark, Sweden, Norway, and Finland. 

Our products are also distributed through a strong wholesale footprint, of close to 1,700 dealers within the shoe business, in sports business and in selected online stores.

Our team consist of approx. 250 dedicated and shoe-loving employees. We are headquartered in Esbjerg, Denmark and
have subsidiaries in Denmark, Norway, Sweden, Finland, and Germany.


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Skechers butik

MISSION & VALUES

What is our goal?

Sports Connection is a family-owned company, built on the philosophy of putting people first, and spiced with strong business acumen and a huge passion for shoes. 

Our priority is to provide a great place to work, a workplace where everyone is treated with respect and trust, and with opportunity development – both personally and professionally. 

Our mission is to be “the consumers’ first choice for lifestyle-, fashion- and training shoes, ensuring a unique and exciting customer experience for the whole family”

We offer the customer a strong selection of comfortable, fashionable, and innovative quality shoes for every occasion, and we want to provide men, women and kids throughout the Nordics with comfort and well-being in a pair of stylish Skechers shoes!

In short: Comfort and well-being. For our employees and for our customers.

OUR HISTORY IN PICTURES

Timeline

Click on one of the timeline images to take a closer look.

Founded in Bramming by Peter and Marianne Jørgensen. Focus on sales in Denmark.

1994

Collaboration entered with Japanese Mizuno, regarding sales of running shoes and football boots.

1995

Takeover of Gørding Skofabrik (shoe factory) and the shoe brand Flexi. Focus on all of Scandinavia.

2003

Exclusive agreement signed with Skechers, for sales in all Nordic countries.

2005

Opening of the first Skechers concept store in Odense, Denmark.

2013

Full focus on one brand: Conversion to selling 100% Skechers.

2014

Opening of own online stores: www.skechers.dk and www.skechers.se.

2014

We are awarded our first “Børsens Gazelle” in Denmark and Norway.

2016

The number of employees increase by 118% in just one year, when 42 colleagues increase to 118.

2018

We grow out of our buildings in Bramming and relocate our headquarter to Esbjerg.

2019

Skechers USA acknowledges us with the “Distributor of the Year” award.

2019

Agreement signed with Shoe-d-Vision to open 180 shop-in-shops in Denmark and Norway.

2019

Sports Connection celebrates its 25th Anniversary.

2019

Expansion to Germany, with the opening of Skechers Europa-Passage in Hamburg.

2019

We reach 1 million pairs sold in one year! (actually 1,250,000 pairs).

2019

We open Europe’s largest Skechers store of 850 m² in our hometown Esbjerg, Denmark.

2020

Opening of Skechers concept store no. 50 in Jumbo Shopping Centre in Helsinki, Finland.

2021