Who are we?
Sports Connection is exclusive distributor of the American footwear brand Skechers, in the Nordic countries.
We operate Skechers concept stores in the Nordics and in Northern Germany, and Skechers online stores in Denmark, Sweden, Norway, and Finland.
Our products are also distributed through a strong wholesale footprint, of close to 1,700 dealers within the shoe business, in sports business and in selected online stores.
Our team consist of approx. 250 dedicated and shoe-loving employees. We are headquartered in Esbjerg, Denmark and
have subsidiaries in Denmark, Norway, Sweden, Finland, and Germany.
MISSION & VALUES
What is our goal?
Sports Connection is a family-owned company, built on the philosophy of putting people first, and spiced with strong business acumen and a huge passion for shoes.
Our priority is to provide a great place to work, a workplace where everyone is treated with respect and trust, and with opportunity development – both personally and professionally.
Our mission is to be “the consumers’ first choice for lifestyle-, fashion- and training shoes, ensuring a unique and exciting customer experience for the whole family”.
We offer the customer a strong selection of comfortable, fashionable, and innovative quality shoes for every occasion, and we want to provide men, women and kids throughout the Nordics with comfort and well-being in a pair of stylish Skechers shoes!
In short: Comfort and well-being. For our employees and for our customers.
OUR HISTORY IN PICTURES
Click on one of the timeline images to take a closer look.